01 / HIRE
Hire a virtual worker like you would hire a person.
Give the role a job, a queue, a target and a definition of when to escalate. The worker is not “a chatbot.” It occupies a seat on the org chart.
IN DEVELOPMENT · NO PUBLIC LAUNCH DATE
DON’T HIRE
A SALES TEAM.
BUILD A TROOP.
WALLABY is B2B outbound for the small business or solo founder with no salespeople at all. You hire virtual workers the way you would hire people, a virtual manager keeps them pointed at the right accounts, and the org chart itself becomes the product.
1virtual manager
1–6+specialist workers
0sales hires required to start
Org chartis the product
WALLABY · TROOP VIEW
ILLUSTRATIVE PRODUCT CONCEPT
WALLABY MANAGERCoordinates accounts, work, escalation and handoffs
38 accounts4 workers6 hot
ProspectorWORKING
Builds the target-account queue from your ICP.
214ACCOUNTS
38PRIORITY
ResearcherWORKING
Pulls useful context before outreach gets written.
86BRIEFS
91%COMPLETE
Outbound RepWORKING
Runs the configured outbound cadence across approved accounts.
124TOUCHES
17REPLIES
Current-source status: MADITECH’s live Marsupial Project page says WALLABY is still in development, has no launch date they are willing to publish, and currently has nothing to sign up for or pay for. This redesign preserves that state instead of inventing a live product or checkout.
One pouch, three stages of the same idea
JOEY IS THE REP.
KANGAROO IS THE MANAGER.
WALLABY IS THE WHOLE TROOP.
The current Marsupial Project page defines the family this way. WALLABY is not another dealership tool. It takes the same automation philosophy to companies that do not have a sales team in the first place.
🦘
JOEY · The repAn AI sales assistant sold to the individual salesperson.
LIVE TODAY
🛡
KANGAROO · The managerTeam command deck, routing, escalation, coaching and approvals.
IN DEVELOPMENT
◌
WALLABY · The whole troopVirtual B2B workers coordinated by a virtual manager for companies with no salespeople.
IN DEVELOPMENT
The current WALLABY product thesis
THE ORG CHART
IS THE PRODUCT.
The live Marsupial Project page gives WALLABY three core rules. This redesign turns those rules into the product interaction model.
02 / MANAGE
A virtual manager keeps the team pointed at the right accounts.
The manager coordinates priorities, assignments, account ownership, quality and handoffs across the worker layer.
03 / GROW
Scale by adding to the org chart, not by hiring.
Need research? Add a researcher. Need more outbound? Add a second outbound worker. The team grows by role composition.
Interactive concept
BUILD YOUR FIRST
VIRTUAL SALES TROOP.
This is a local prototype of the core WALLABY interaction: pick the workers you want underneath the virtual manager and watch the org chart become your go-to-market machine.
ProspectorFinds and prioritizes accounts
ResearcherBuilds context for each target
Outbound RepRuns the outbound sequence
QualifierSeparates replies from real intent
SchedulerTurns interest into meetings
ReviverReturns to quiet accounts later
YOUR WALLABY ORG CHART0 WORKERS
VIRTUAL MANAGERPriorities · ownership · quality · escalation
Add specialist workers from the left to build your troop.
The manager is the multiplier
THE WORKERS DO JOBS.
THE MANAGER MAKES THEM A TEAM.
Without a manager layer, six virtual workers are just six disconnected automations. WALLABY’s manager owns coordination across the account list.
✓Assign the right accounts to the right workers
✓Resolve collisions so two workers do not chase the same thing
✓Escalate qualified replies to the human founder
✓Change ICP / campaign priorities across the entire troop
✓Keep a single account history across all worker roles
VIRTUAL MANAGER · ACCOUNT PRIORITIESILLUSTRATIVE
Northstar FabricationResearch complete · outbound ready · manufacturing ICP
96FIT SCORE
Brightlane Dental GroupReply detected · qualifier recommends human handoff
91INTENT
Stonebridge Home ServicesProspector found expansion signal · research queued
88FIT SCORE
Juniper LogisticsOutbound paused · account ownership conflict resolved
74REVIEW
Cobalt ArchitectureQuiet 21 days · Reviver scheduled when trigger appears
68WATCH
A troop is a workflow
ONE ACCOUNT.
MULTIPLE SPECIALISTS.
The org chart only works if the context moves with the account instead of getting trapped inside one worker.
01
Define ICP
The founder says what a good account looks like and what not to chase.
02
Prospect
The Prospector creates the target queue and ranks accounts.
03
Research
The Researcher adds useful company and contact context.
04
Outbound
The Outbound Rep runs the approved cadence.
05
Qualify
The Qualifier separates noise, curiosity and real buying intent.
06
Human Handoff
The founder enters when a qualified account is ready for a real conversation.
Who WALLABY is for
COMPANIES THAT NEED SALES
BEFORE THEY CAN AFFORD SALES.
The live Marsupial Project page is explicit: WALLABY is for small businesses and solo founders with no salespeople at all.
👤
Solo Founder
You still handle the important sales call, but the research, list-building and repetitive outbound work no longer starts with you.
🧰
Local B2B Service
Target property managers, clinics, dealerships, contractors or other defined account groups without creating a full SDR team.
🏭
Specialty Manufacturer
Turn a narrow ICP into an organized account list and consistent outbound motion.
🚀
Early Startup
Build a repeatable outbound machine before deciding what a future human sales org should look like.
Example troop playbooks
START WITH THE JOB.
THEN ASSEMBLE THE TEAM.
Different businesses need different compositions. That is why the org chart is more interesting than one universal “AI salesperson.”
🎯
Founder Starter Troop
Prospector + Researcher + Outbound Rep. The human founder handles every qualified reply.
3 WORKERS
📈
Pipeline Builder
Prospector + Researcher + 2 Outbound Reps + Qualifier + Scheduler.
6 WORKERS
♻️
Account Revival Team
Researcher + Reviver + Qualifier for old target accounts that deserve another look.
3 WORKERS
🧠
High-Research Outbound
2 Researchers + Prospector + Outbound Rep when account context matters more than raw volume.
4 WORKERS
Current state
NO FAKE LAUNCH DATE.
NO FAKE CHECKOUT.
The current MADITECH page says WALLABY is being built and there is no launch date they are willing to publish. This site therefore behaves like a product vision / prototype, not a fake live SaaS service.
Product definition
Define the virtual-worker roles, manager coordination model and account data layer.
CURRENT / IN DEVELOPMENT
Private troop prototype
Run a small virtual org against a narrow B2B use case and measure handoffs.
NOT PUBLICLY DATED
Org-chart builder
Let customers assemble roles, priorities and handoff rules themselves.
NOT PUBLICLY DATED
Public product
Only after the team is willing to publish a real ship date and link it from the Marsupial Project page.
NO PUBLIC DATE
WALLABY · The whole troop
YOUR FIRST SALES ORG
DOESN’T HAVE TO BE HUMAN.
Prototype the roles you would hire first and see what the WALLABY org-chart model could look like for your business.